About Us


Talk about experience! We’ve been in the racquet business since 1985, providing our valued customers with outstanding service and exceptional pricing. Our passion for racquet sports shows in our product knowledge, service and willingness to not only assist you with product selection, but to educate you during the racquet and accessory selection process.

We string and service thousands of racquets each year for everyone from the local club player to college teams, to top ranked professional players. Our tremendous customer base has helped create our strong purchasing power which results in price savings on gear that we happily pass along to our customers.



Bruce Bell, owner of Bell Racquet Sports, was one of the area’s top racquetball players in the 1980’s and began breaking his racquet strings with some frequency. As a hands-on person with a strong technical background learned from his Dad in the HVAC business, he bought his first stringing machine and began to string his own racquets along with those of his friends, right out of his parents house. He then opened a small service and retail store in a portion of a friend’s lawn mower repair shop. In 1985, as business gained traction, he decided to take the plunge and hang a shingle, opening his first official retail location of what was then Bell’s Racquet Shop in Honeoye Falls, New York. Along the way, Bruce achieved his Master Racquet Certification. Growth demanded more space and easier access, so another move to Penfield, New York ensued, and in year 2000 a move to the current, even larger location in East Rochester, New York.


Now, as one of the largest racquet specialty businesses in the United States, we stock thousands of racquets, paddles and all the shoes, bags and accessories any racquet-sport aficionado could ask for! With years of industry experience and a loyal customer base that spans the globe we are proud to be a go-to resource for players. Still, our greatest joy comes from seeing the look on new customers’ faces when they first walk through our door and get a glimpse of the selection we have to offer.

Whether you’re shopping from afar or right here in town, we thank you for your patronage!

Notable distinctions:

Certified Master Racquet Technicians on site
Member of the TIA (Tennis Industry of America) Reporting Group
Member of the USRSA (United States Racquet Stringers Association)
Supporter of many local tournaments for Tennis, Racquetball, Platform Tennis, Squash & Pickleball
Supporter of the Pancreatic Cancer Association of Western New York PCAWNY

Bell Racquet Sports
349 W. Commercial St., E. Rochester, NY 14445
Toll Free: 1-800-724-9439
Local: 585-385-9940